REACH, a UMS initiative, is completely an out-of-the-box think tank, providing market activation solutions that help clients develop and enhance relationships between consumers and their brands with a 360-degree approach for the appropriate positioning of the brand.

Due to the ever-increasing volume of stimuli (including advertising) in everyday life, conventional advertising messages often tend to miss their targets - or are simply not able to take them all in. We are pioneers in the field of integrated marketing solutions structured around customized client needs.

Promoting a brand in Oman involves more than just the conventional advertising mix. We have a wholesome overview of what works and what does not. The focus is on Below-the-Line (BTL) solutions that penetrate where mass media cannot. We also gain from the strength of UMS - Oman's largest Integrated Marketing Communication Consortium with leadership position in Advertising, Publishing, Interactive & IT Solutions, Distribution, Media Marketing and Telemarketing.

Reach provides turnkey services for events, direct marketing, promotion and door-to-door distribution, logistics & network communication. It also helps in creating ground level brand awareness through retail and merchandising.